Day-Date President 18349 'Tridor' Jubilee Diamond Dial 36mm
Day-Date President 18349 'Tridor' Jubilee Diamond Dial 36mm
In 1988, Rolex introduced the Tridor, a tri-tone Rolex Day-Date that featured a president bracelet with links in white, pink, and yellow gold, all melded into a single discrete link.
The Rolex Day-Date is among the most influential and classic watches of all time, and if you have kept up with popular culture or culture since 1956, it's not a claim that we have to justify. Basically, if you haven't lived under a rock for the last 60 years, chances are you have heard the term "Day-Date" or "President."
The Day-Date found its footing sometime around the 1960s. During this period, the watch developed its reputation as the timekeeper of choice for world leaders and the Wall Street elite. John F. Kennedy was famously gifted a Rolex Day-Date from Marilyn Monroe, but never wore it publicly. The title of the first President to sport the Day-Date on the President bracelet goes to Lyndon B. Johnson. With him, the nickname "Rolex President" became a part of history.
